Where Are Okuma Reels Made? (Interesting Gear Facts)


The production and origin of Okuma reels, a prominent fishing tackle brand, is a subject of interest among anglers.

Okuma reels are primarily manufactured in Taiwan and China, with the company’s establishment dating back to 1986.

Initially, the brand encountered a negative perception among American and European anglers. However, Okuma Fishing responded to customer feedback by implementing significant improvements in product quality and production processes.

As a result, the company experienced a remarkable growth in global revenue, escalating from $800,000 to $10,000,000.

Renowned for their high-quality fishing gear offered at reasonable prices, Okuma reels encompass various series, such as the compact and well-designed Okuma Ceymar suitable for both smaller and larger gamefish.

Additionally, the Okuma Citrix stands out as a powerful baitcaster reel with exceptional casting capabilities, while the Okuma Cedros is known for its strength and durability as a saltwater spinning reel.

It is worth noting that other reel brands, including Shimano and Daiwa, are manufactured in Japan, while Abu Garcia reels are still produced in Sweden.

Okuma Fishing participates in an affiliate program with Amazon, and Strike and Catch, a fishing blog, provides valuable information and tips on fishing and fishing gear.

Key Takeaways

  • Okuma Fishing is a Taiwan-based reel manufacturer that was founded in 1986 and expanded production into China in the early 90s.
  • Initially, Okuma had a bad image among American and European anglers but improved its products and production quality, leading to increased global revenue.
  • Okuma reels are virtually all made in Taiwan and China and are known for their top-quality fishing gear at a reasonable price.
  • Other reel brands like Shimano and Daiwa are made in Japan, while Abu Garcia reels are produced in Sweden and owned by Pure Fishing.

Where are they made?

Okuma reels are predominantly manufactured in Taiwan and China. The company expanded its production into China in the early 90s and established itself as a successful and popular fishing tackle brand.

The manufacturing locations of Okuma reels in Taiwan and China have allowed the company to produce top-quality fishing gear at a reasonable price.

While Okuma reels are primarily made in Taiwan and China, it is worth noting that other reel brands such as Shimano and Daiwa are made in Japan, while Abu Garcia reels are still produced in Sweden. This highlights the different manufacturing locations of various reel brands and showcases the diversity in the fishing gear industry.

Okuma’s decision to expand production into China has enabled them to meet the demand for their products and provide anglers worldwide with innovative and reliable fishing reels.

Company History

Founded in 1986, the Taiwan-based reel manufacturer Okuma Fishing expanded its production into China in the early 90s, resulting in improved business and production quality. This expansion allowed Okuma to increase its global revenue from $800,000 to $10,000,000 by listening to their customer base and delivering top-quality fishing gear at a reasonable price.

Okuma’s journey to revolutionize the fishing reel market was long and challenging, but their commitment to innovation and resilience paid off. Today, virtually all Okuma reels are made in Taiwan and China. This strategic manufacturing decision allows Okuma to maintain competitive pricing while ensuring the production of well-designed and durable reels suitable for both smaller and larger gamefish.

Okuma’s dedication to quality and affordability has made them a successful and popular fishing tackle brand worldwide.

Improving Reputation

The reputation of Okuma Fishing underwent significant improvements as the company focused on enhancing their products and production quality, leading to an increase in global revenue from $800,000 to $10,000,000. These improvements were driven by several factors:

  1. Customer feedback: Okuma Fishing listened to the feedback and suggestions from their customer base. By understanding their needs and preferences, Okuma was able to make targeted improvements to their products, addressing any issues and ensuring customer satisfaction.

  2. Marketing strategies: Okuma implemented effective marketing strategies to promote their brand and products. Through advertising campaigns, partnerships with popular anglers, and social media presence, Okuma was able to reach a wider audience and showcase the quality and value of their fishing gear.

  3. Continuous innovation: Okuma Fishing focused on continuous product innovation, introducing new technologies and features to their reels. By staying ahead of the competition and offering unique and improved products, Okuma gained a reputation for providing top-quality gear at a reasonable price.

Overall, Okuma Fishing’s commitment to listening to customers, implementing effective marketing strategies, and continuous innovation has played a significant role in improving their reputation and increasing their global revenue.

Okuma Ceymar

One popular reel series from Taiwan-based manufacturer Okuma Fishing is the Okuma Ceymar, which is known for its compact and well-designed construction, making it suitable for both smaller and larger gamefish. The reel is made of aluminum, providing durability and strength while remaining lightweight. It has the ability to cast both mono and braid lines effectively, making it versatile for different fishing techniques. The Okuma Ceymar reel also offers affordability, with prices starting under $50, making it accessible to a wide range of anglers.

Best Features
Compact and well-designed construction
Suitable for both smaller and larger gamefish
Made of durable and lightweight aluminum
Effective casting of mono and braid lines
Affordable price range starting under $50

The Okuma Ceymar reel series combines quality and affordability, making it a popular choice among anglers looking for a reliable and versatile fishing reel.

Okuma Citrix

The Okuma Citrix reel has several standout features that make it a top choice among baitcaster reels. Its high-quality construction and powerful performance allow for effortless casting of heavy lures, giving anglers better control over lure presentation. The reel is designed with innovative features that make it suitable for various fishing applications.

One of the key features of the Citrix reel is its eight stainless steel ball bearings. These bearings ensure smooth retrieval and minimize any potential friction, providing anglers with a seamless fishing experience. Additionally, the reel’s sturdy build and durable materials make it capable of withstanding the demands of saltwater environments, ensuring long-lasting performance.

The Okuma Citrix reel is particularly well-suited for anglers who target large gamefish and require a reel that can handle heavy loads. Its exceptional power and precision make it an ideal choice for casting for trophy bass or battling hard-fighting saltwater species. Anglers can rely on the Citrix reel to deliver top-notch performance and reliability in their fishing gear.

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In summary, the Okuma Citrix reel stands out among baitcaster reels for its high-quality construction, powerful performance, and innovative features. Whether you’re casting for trophy bass or battling saltwater species, the Citrix reel is a go-to choice for anglers seeking top-notch performance and reliability in their fishing gear.

Okuma Cedros

Featuring a robust and lightweight design, the Okuma Cedros spinning reel is renowned for its exceptional strength and durability, making it an excellent choice for anglers looking to conquer the challenges of saltwater fishing. With its sleek and compact construction, this reel provides anglers with unmatched control and precision during their fishing expeditions. The Okuma Cedros reel boasts a dual-force drag system, offering over 44lb of drag, ensuring smooth and reliable performance even when battling with large and powerful saltwater gamefish.

In addition to its impressive strength, the Okuma Cedros reel requires minimal maintenance to keep it in optimal condition. To maximize the lifespan of this reel, anglers should regularly clean and lubricate the reel’s moving parts, including the ball bearings and gears. It is also recommended to rinse the reel with freshwater after each use to remove any salt or debris that may have accumulated. By following these maintenance tips, anglers can ensure that their Okuma Cedros reel continues to deliver top-notch performance and withstand the harsh conditions of saltwater fishing.

Advantages of Okuma Cedros Reels Maintenance Tips for Okuma Cedros Reels
Exceptional strength and durability Regularly clean and lubricate moving parts
Sleek and compact design for better control Rinse with freshwater after each use
Dual-force drag system with over 44lb of drag

Other Reel Brands

Shimano, Abu Garcia, and Daiwa are reputable reel brands known for their high-quality products. When comparing Shimano and Okuma, it is important to consider their respective strengths and weaknesses.

Shimano reels, made in Japan, are renowned for their precision engineering and durability. They offer a wide range of models suitable for various fishing techniques, from freshwater to saltwater fishing.

On the other hand, Okuma reels have gained popularity in Asia and Europe for their affordability without compromising on performance. With their manufacturing base in Taiwan and China, Okuma has focused on producing reels that deliver excellent value for money.

While Shimano may be the go-to choice for anglers seeking top-tier performance, Okuma reels have carved a niche for themselves by providing quality gear at a more accessible price point.

Affiliate Program

One notable aspect to consider is the potential benefits of participating in an affiliate program, which can provide opportunities for increased revenue and expanded reach for fishing blogs like Strike and Catch. Affiliate programs allow bloggers to earn a commission by promoting and recommending products to their audience. In the case of Okuma reels, Strike and Catch could join the Okuma Fishing affiliate program and earn a commission for every sale made through their referral links. This partnership could be mutually beneficial, as Strike and Catch can provide valuable information and reviews about Okuma reels, while Okuma Fishing can benefit from increased exposure and sales. By implementing effective marketing strategies, such as creating engaging content, utilizing social media platforms, and optimizing SEO, Strike and Catch can maximize their earnings and become a trusted source for fishing enthusiasts.

Marketing Strategies Benefits for Strike and Catch Benefits for Okuma Fishing
Engaging Content Increased audience engagement Higher brand visibility
Social Media Promotion Expanded reach to new potential customers Increased sales
SEO Optimization Higher search engine rankings Improved online presence
Affiliate Partnerships Additional revenue streams Increased brand recognition
Product Reviews Establishing credibility and trust Enhanced product promotion

About Strike and Catch

Strike and Catch, a fishing blog focused on providing fishing tips and information, is committed to delivering accurate and valuable content about various aspects of fishing and fishing gear. Our goal is to offer comprehensive knowledge and guidance to fishing enthusiasts, ensuring they have the necessary information to make informed decisions.

Here are four key aspects of the Strike and Catch blog:

  1. Fishing Tips: We provide practical tips and techniques to improve fishing skills, covering topics such as bait selection, casting techniques, and understanding fish behavior.

  2. Detailed Gear Information: Our blog offers in-depth reviews and analysis of fishing gear, including reels, rods, lines, and accessories. We aim to help readers find the best equipment suited to their needs and budget.

  3. Innovative Approach: We strive to stay up-to-date with the latest trends and advancements in the fishing industry. Our blog explores innovative gear technologies and techniques that could enhance fishing experiences.

  4. Personal Connection: We understand the passion and joy that fishing brings. Through our content, we aim to foster a sense of intimacy and camaraderie with our readers, creating a community of like-minded individuals who share a love for the outdoors and fishing.

The manufacturing locations of Okuma fishing reels have played a significant role in the brand’s success and reputation. Okuma reels are primarily made in Taiwan and China, where the company has established a strong production base. This strategic decision has allowed Okuma to benefit from the expertise and resources available in these countries, leading to the development of top-quality fishing gear at a reasonable price.

The manufacturing process of Okuma reels involves the use of high-quality materials, such as aluminum, to ensure durability and performance. This attention to detail and commitment to producing reliable fishing reels has made Okuma a trusted name in the industry.

Okuma’s impact on the fishing industry can be seen in their continuous efforts to revolutionize the market with new products and their dedication to listening to customer feedback and improving their offerings. Through their innovative approach and commitment to excellence, Okuma has become a respected and influential player in the fishing gear market.


In conclusion, Okuma reels, a renowned fishing tackle brand, have made significant strides in improving their product quality and production. Initially facing a negative image, the company listened to customer feedback and witnessed a remarkable increase in global revenue.

Their reel series, such as the Okuma Ceymar, Okuma Citrix, and Okuma Cedros, offer top-notch performance and durability.

While Okuma reels are primarily made in Taiwan and China, other brands like Shimano and Daiwa are produced in Japan, and Abu Garcia reels are still manufactured in Sweden.

Okuma Fishing’s affiliation with Amazon’s affiliate program is a testament to their success.

Strike and Catch, a fishing blog, also provides valuable insights and information on fishing gear and techniques.

About the author

Kimberly is an experienced angler and outdoor enthusiast with a passion for all things fishing. She has been honing her skills on the water for over 7 years, mastering various techniques and tactics for both freshwater and saltwater fishing.

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